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Réclame

Reclaiming pieces of old advertising payoffs and mixing them with photographs from my daily research at Fondazione Feltrinelli's Archives.
An ongoing collection of "ads" I made for Franco e Renata, a "pictorial novel" project with painter Thomas Berra, based on Italian romance magazines from the 1950s.
The novel premiered on December 2017 with a newsstand installation at Fondazione Pastificio Cerere, Rome.

Paper collages, reclaiming pieces of old advertising payoffs and mixing them with photographs from my daily research at Fondazione Feltrinelli's Archives.
An ongoing collection of "ads" I made for Franco e Renata, a "pictorial novel" project with painter Thomas Berra, based on Italian romance magazines from the 1950s.
The novel premiered on December 2017 with a newsstand installation at Fondazione Pastificio Cerere, Rome.

Translation (clockwise from top left):

Get insured with who you want but get insured.
The aperitif of connoisseurs.
Gout, arthritis, sciatica, rheumatisms, post-fracture pain.
The temptation of a slender guy.
It's fine, you can smoke.
Great loan conditions.
Powder for men, steel.
The most tested plane on Earth.
Connecting 74 Countries.
A French movie.
I use PEBECO and still don't know what it is, india ink on paper.